Food should be honest.

Plant Farm was born from a simple belief.
Food made with Japan’s natural ingredients can be genuinely delicious.

And we want to bring it to more people.
Not a substitute. Not a compromise.
We use Japanese rice flour and organic, natural ingredients, and nothing artificial.

Plant Farm is a brand we proudly share from Japan.
Our ingredients, our kitchen and our craft are all here in Japan.
But the food we make belongs to everyone, everywhere.

Brand philosophy

Honest ingredients, honestly made.

Every Plant Farm product is made only with ingredients we can name, trace and stand behind.
No fillers, no shortcuts, no fine print.

We work with nature, not against it.

No artificial colors, no synthetic flavors, and no preservatives to make up for a compromise made somewhere else.
We simply let the ingredients speak for themselves.

Sustainability isn’t a goal. It’s the result.

Not a campaign, and not a certification to collect. It is what naturally follows from decisions we can be proud of.

So that everyone can enjoy it, naturally.

We lead with taste, not with what our food leaves out.
We trust the ingredients to say the rest.

Our commitment to ingredients

Ingredients you can trust become taste you can savor.

Japanese rice flour, the foundation of every product

Signature ingredient / Japanese rice flour

The foundation of every product.
Naturally gluten-free, it creates a light, smooth texture.
Not a substitute for wheat, but simply a better fit for what we make.

Plant Farm baked goods, handmade in our Tokyo kitchen

Organic cane sugar

Unrefined organic cane sugar adds a mellow, rounded depth that white sugar cannot give.

Ripe strawberries

Real fruit

We choose real fruit at peak ripeness, so the flavor comes from the fruit itself.

Organic cacao

Organic cacao

Organic cacao brings a deep, honest chocolate flavor with nothing artificial behind it.

Tea leaves used in our Earl Grey

Earl Grey

Fragrant Earl Grey tea lends a quiet elegance that lingers after each bite.

Organic maple syrup

Maple syrup

Pure maple syrup gives a gentle, natural sweetness that never overwhelms.

An assortment of Plant Farm baked goods

Vanilla extract

Our vanilla extract is made in-house, alcohol-free, so everyone can enjoy it.

Aluminum-free baking powder

Baking powder

Highest-quality, aluminum-free baking powder for a truly light texture.

Company profile

Plant Farm is operated by HealthyTOKYO Inc., headquartered in Minami-Aoyama, Tokyo.

Company name

Plant Farm (operated by HealthyTOKYO Inc.)

Founded

February 1, 2011

Representative

Michael Bobrove (President and CEO)

Head office

1-22-2 Minami-Aoyama, Minato-ku, Tokyo

Corporate number

T6010401092092